3/9 - The Blue Marlin is arrived!
We are proud to transport the Great Northern Zero, non-alcoholic beers, with the AmbaFlex SpiralVeyor! Congratulations to the Carlton & United Breweries team and let the beer flow richly!
The Blue Marlin has arrived!
Rolling out the brewery door from today is Great Northern Zero - Great Northern's first non-alcoholic beer.
Great Northern is CUB’s most successful beer launch. That’s a hard act to follow! We had to make sure if we were adding a new member to the family we got the proposition and the brew right.
Zero Alc is one of the fastest growing segments in the market and now there is a Great Northern for every occasion. I’m so proud of what we have created and look forward to continuing to see the brand and, importantly, the Zero-Alc category grow.
Those who have worked on new product development know it takes a village to bring one to life. I have been blown away by the partnership and collaboration across supply, technical, category, sales, marketing, innovation and insights – it is a real testament to how we Win Together at CUB and a big reason why I love the company, the people and my job!
For those in QLD and NT you can get your hands on Great Northern Zero as it hits stores from this week. For the rest of us, the Blue Marlins are staying in the Great North for a while but we hope to watch their migration south soon enough.
